Kolkata, October 2025: Vikram Solar Limited, one of India’s leading solar PV module manufacturers, welcomes Diwali with a heartfelt film that captures the essence of the festival. Marking 20 years of powering lives, Vikram Solar’s first ever Diwali campaign, “Apno Wali Diwali,” inspires people to reconnect with loved ones this festive season.
Extending the brand campaign and building on the festive spirit, Vikram Solar aims to connect, create, and inspire a shift in how people celebrate the season of lights, encouraging a celebration rooted in sustainable living, meaningful connections, and spreading “Khushiyon Wali Sunshine” with Apno Wali Diwali.
This heart-warming campaign celebrates the power of real human connection in an increasingly digital world. Rooted in the nostalgia of festive traditions, the film traces the journey of a boy who once experienced Diwali wrapped in the warmth of family, laughter, and light. Years later, now an adult, he stands before old photographs — memories of a time when togetherness wasn’t mediated by screens. A doorbell brings those memories to life as his family returns, just like old times, rekindling the magic of shared celebrations. Through this tender narrative, the campaign draws a parallel between the light that powers homes and the human connections that illuminate lives. As the brand marks two decades of its journey, it reaffirms its belief that true progress shines brightest when it brings people closer — echoing the spirit of Apno Wali Diwali.
At its heart, this campaign carries a simple yet powerful message to step away from the virtual world, bridge the emotional gap, and celebrate the festival the way it is meant to be, in the company of our loved ones.
Mr. Gyanesh Chaudhary, Chairman and Managing Director, Vikram Solar, said: “The campaign is close to our hearts because it conjures up images of how we wish to celebrate Diwali today. It is bound to trigger a healthy spurt of nostalgia as it kindles our festival spirit — one filled with togetherness and laughter. As we complete two decades of powering lives with the Sun’s blessings, Apno Wali Diwali reflects our belief that true progress shines brightest when it brings people closer. Just as solar energy lights up homes, human connections light up lives and this Diwali, we wish to rekindle that warmth.”
Here is the link to the campaign film: Apno Wali Diwali | Vikram Solar | Celebrating Togetherness & Khushiyon Wali Sunshine
About Vikram Solar:
Vikram Solar Limited is one of the leading Indian solar module manufacturers, specializing in efficient photovoltaic (PV) module manufacturing, with an international presence across 39 countries as of Fiscal 2024. Headquartered in Kolkata, West Bengal, it is one of the largest PV module manufacturers in India with cumulative production capacity of 4.5 GW in Fiscal 2025. Vikram Solar is a ‘Top Performer’ in PVEL’s PV Module Reliability scorecard 2025 and has been included in the Tier 1 solar PV modules manufacturer list of Bloomberg NEF as of the first three quarters of 2024. Vikram Solar Limited has established a pan-India presence through an extensive distributor network of 83 authorized distributors, more than 250 dealers, and 76 system integrators.
Website: www.vikramsolar.com.
For further information, please contact: Srabani Sen| Vikram Solar | Mobile: +91 7349661300| Email: press@vikramsolar.com
